Independant Research

1) Bauer media produce both mainstream and niche magazines. They vary in these types of magazines and focus on many different genres. They publish magazines from men’s entertainment down to gardening. Their target audience vary depending on which magazine or radio station they are advertising at that time. Although this is the case, men’s lifestyle takes 33% of the sector, making men the main target audience. There are many links between magazines and other media. As a result of the success of Kerrang and Q they have resulted in radio and TV channels. Also there are 7 digital music channels such as Kiss, Magic and Box Hits. ‘FHM’ is a mainstream magazine whereas ‘Kerrang’ is a niche. They both focus on different topics although they do have a certain amount in common. ‘FHM’ explores sports, cars, women and music whereas ‘Kerrang’ only focuses on music. Although Bauer media have a variety of magazines it is clear that music Is their main focus as the radio stations and TV stations are without a doubt the most recognisable and most successful in this company. Most music magazines will promote their entertainment publications using the internet (websites as well as pop ups on Google), television adverts and radio adverts as an alternative for the magazine. This gives the readers a chance to clearly see up and coming tour dates additionally they can find new information on the artists.

2)IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month. IPC’s portfolio includes Nuts, Loaded, Now, Marie Claire, NME etc. An example of a mainstream is Marie Claire as it focuses on beauty, true life stories, fashion etc, whereas a niche such as NME only focuses on one topic; music. The target audience for NME are for people who are into rock, indie music and Britpop. They are most likely to be teenagers – young adults as people that are older than 25 may not have time to listen to music as much as the younger generation.IPC focus on the magazines they have which is why they haven’t expanded to television or radio. As most of their magazines are niche they have one set topic which makes it harder to publish interesting stories continuously.
IPC have a website to allow the readers to get information needed and also allows them to promote themselves online.

3)The BBC incorporate magazines publishing with their radio and television output. This means that the magazines will appeal to everyone, teenagers, young children, young adults etc. This means they have the biggest target audience as there is something for everyone. The BBC offer magazines such as ‘Cebeebies’ for young children, ‘Top of the Pops’ for teens etc. This allows the target audience to be mor4e committed to buying the magazine as it is generally what they want unlike a gossip magazine that they buy for entertainment. The BBC are aiming to promote their television programmes through these magazines also they are educating the readers further about specific topics as nearly every magazine in the BBC is a niche which means it’s dedicated to that topic.

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4) Development Hell is an independent media company that focuses on publishing two niche magazines monthly. These are ‘Mixmag’ and The Word’. The target audience is without a doubt adults as it’s liked to the magazines Dontstayin.com, a social networking site dedicated to a breathtaking clubbing experience, the target audience clearly has to be over 18 as generally that is the legal age to go clubbing. Development Hell is providing the readers with things they love such as club and dance. As they only publish to magazines it’s clear that they are focused on this niche magazine or they may not have the funds to sell more as the ‘Mixmag’ has a free CD in every issue which amounts to a lot of money.