Title Analysis 1

The title is quite extremely eye catching, the boldness of the letters is forced on the reader, and this gives me an indication that the music magazine is quite dominant and loud. The genres that represent this are heavy metal, punk, rock etc.

The colours used are black and white. These two colours clash which means that the black makes the title even bolder. The reason these colours have been used is to enhance the rock/punk theme of the magazine as generally/stereotypically this is the colour that is mainly used by them, and is more accepted than bright colours as it is dark and represents that type of music.

The font is very simple. It is bold to add to the rough effect of the magazine. The shuttered glass effect through the boldness of each letter illustrates the loudness and rawness of this magazine. The rough edges around the casings suggest that this magazine is not for posh people and more for rebels as it is not perfect. All the letters are set out very normally apart from the ‘A’ which stands out immediately once analysing the title. The ‘A’ is coloured in which breaks the pattern and shows a more rebellious streak. This may link to the target audience of the magazine as it relates to rebels. Also, the exclamation mark at the end of the title shows a sign of dominance. Exclamation marks are generally used to make things loud; this gives the readers and exciting feeling.

The title ‘Kerrang’ is a reference to the sound made by an electric guitar. This is directly linked to the theme of the magazine as many rock and heavy metal bands use electric guitars in their music. The cracks in the glass are a direct result of the damage this sound makes.
From title I get the impression that the target audience is teens and young adults (16-25) as at these ages’ people are still going through rebellious phases.