Title Analysis 3

The ‘Rolling Stones’ is a music magazine, which also focuses on politics, popular culture and news. The style of the title suggests the magazine is an old one, this can be seen from the font and the shading. ‘Rolling Stone’ is an American based magazine and is sold all around the world as it has become increasingly popular over the past four decades. This also shows that it has a sixties influence as it has developed since then.

The two colours used in this title block are red and grey. Red usually symbolizes anger, passion or love whereas the grey symbolizes mystery. When linking this to the magazine it’s clear the contents is very passionate especially the serious articles also the readers are attracted to the mystery of the grey which grabs their attention and makes them buy the magazine. These two colours have completely different meanings keeping the reader interested.

The word ‘Rolling’ is the only indication to what the magazine is about as everything else is very mysterious. This word is directly linked to the genre of Rock’n’Roll as the word ‘Rolling’ is shortened to suit this theory. This gives the readers an idea of the type of music magazine ‘Rolling Stone’ is. This being the case there’s nothing else in this title block that indicates the target audience or the contents of this magazine. The font is very classy yet still edgy, as the curls at the bottom make the title less boring.

The title itself has a shaded background for every letter; this shows that the magazine is creative and artistic as most music magazines usually have a block bold font with no shading, making it very common. This also suggests that the magazine is quite vintage as the title is so uniquely different from a more modern magazine.

From the title it’s clear the target audience is not teenagers. Instead it’s for people who are interested in music as well as general popular culture; therefore it seems to be the target audience are university students, politicians and the middle class.